WHY
!MPATIENCE
WHY
!MPATIENCE
IMPATIENT WITH YOUR SUSTAINABILITY JOURNEY?
The world is beginning to act but not fast enough
People are moving faster than brands and wanting change now
Brands need urgent help in facing into sustainability challenges
MOVE FASTER WITH !MPATIENCE
A marketing strategy partner for brands facing into the challenges of sustainability
A challenger of complacency, inspiring fresh thinking
A driver of action plans that can begin with small, important steps
ACT NOW NOT LATER
“The secret of getting ahead is getting started. The secret of getting started is breaking complex overwhelming tasks into small manageable tasks then starting on the first one” MARK TWAIN
SMALL STEPS CAN MAKE A BIG IMPACT
Small steps create positive momentum, key in the complex challenges of sustainability and circularity
PERSONAL RELEVANCE DRIVES CHANGE
Framing environmental challenges in the “here and now” encourages action
OUR
BELIEFS
OUR
APPROACH
The sustainability journey is complex
A road map of key consumer challenges is vital
Impatience has a proven map to navigate towards action
OUR
APPROACH
The sustainability journey is complex
A road map of key consumer challenges
is vital
is vital
Impatience has a proven map to
navigate towards action
navigate towards action
GETTING UNDER THE SKIN: Proprietary System 1 Research Tools
We have developed proprietary System 1 qual and quant research techniques
These enable us to access consumers’ instinctive responses to sustainability issues
So our clients can understand what their customers actually do, rather than what they feel they ought to do
GETTING UNDER THE SKIN: Proprietary System 1 Research Tools
We have developed proprietary System 1 qual and quant research techniques
These enable us to access consumers’ instinctive responses to sustainability issues
So our clients can understand what their customers actually do, rather than what they feel they ought to do
GALVANISING ALL CORNERS OF THE BUSINESS CREATES MOMENTUM AND SOLUTIONS
WE ARE !MPATIENCE
CATHY TEASDALE
Global brand Specialist:
European Marketing Director: Mars, Unilever
Sustainability Expertise:
CISL Business Sustainability Management – University of Cambridge
Consultant to FMCG, toy and licensing industry on sustainability initiatives
JULIAN ROLFE
Research Specialist:
European Marketing Director: Mars, Unilever
Sustainability Expertise:
Investigated brand sustainability strategies for PepsiCo, Danone water, Unilever Beauty, Wrangler & Tommy Hilfiger
JACQUIE CHICK
Global brand strategy Director:
WPP, BBDO, Grey
Sustainability Expertise:
Behaviour change & compelling story telling for brands
RECENT WORK
RECENT WORK
Identify The Risk / Reward For A Global Drinks Brand In Carbon Labelling On Pack
Evaluate A Global Potato Chip’s Sustainable Packaging Solutions In 9 Markets
Develop A Strategic Framework To Assess The Potential Of Sustainability Innovations Across Different Markets / Regions
Conduct A Foundational Global Study Into Consumer Perceptions Of Plastic And Plastic Waste Resulting In Consumer Segmentation Model