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WHY
!MPATIENCE

WHY
!MPATIENCE

Impatient too?
Come with us and see what is possible

IMPATIENT WITH YOUR SUSTAINABILITY JOURNEY?

The world is beginning to act but not fast enough
People are moving faster than brands and wanting change now
Brands need urgent help in facing into sustainability challenges

MOVE FASTER WITH !MPATIENCE

A marketing strategy partner for brands facing into the challenges of sustainability
A challenger of complacency, inspiring fresh thinking
A driver of action plans that can begin with small, important steps

ACT NOW NOT LATER

“The secret of getting ahead is getting started. The secret of getting started is breaking complex overwhelming tasks into small manageable tasks then starting on the first one” MARK TWAIN

SMALL STEPS CAN MAKE A BIG IMPACT

Small steps create positive momentum, key in the complex challenges of sustainability and circularity

PERSONAL RELEVANCE DRIVES CHANGE

Framing environmental challenges in the “here and now” encourages action

OUR
BELIEFS

OUR
APPROACH

The sustainability journey is complex
A road map of key consumer challenges is vital
Impatience has a proven map to navigate towards action
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OUR
APPROACH

The sustainability journey is complex
A road map of key consumer challenges
is vital
Impatience has a proven map to
navigate towards action
Asset 1@4x

GETTING UNDER THE SKIN: Proprietary System 1 Research Tools

We have developed proprietary System 1 qual and quant research techniques
These enable us to access consumers’ instinctive responses to sustainability issues
So our clients can understand what their customers actually do, rather than what they feel they ought to do

GETTING UNDER THE SKIN: Proprietary System 1 Research Tools

We have developed proprietary System 1 qual and quant research techniques
These enable us to access consumers’ instinctive responses to sustainability issues
So our clients can understand what their customers actually do, rather than what they feel they ought to do

GALVANISING ALL CORNERS OF THE BUSINESS CREATES MOMENTUM AND SOLUTIONS

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WE ARE !MPATIENCE

Photo of CATHY TEASDALE
CATHY TEASDALE
Global brand Specialist:
European Marketing Director: Mars, Unilever
Sustainability Expertise:
CISL Business Sustainability Management – University of Cambridge
Consultant to FMCG, toy and licensing industry on sustainability initiatives
JULIAN
JULIAN ROLFE
Research Specialist:
European Marketing Director: Mars, Unilever
Sustainability Expertise:
Investigated brand sustainability strategies for PepsiCo, Danone water, Unilever Beauty, Wrangler & Tommy Hilfiger
Jacquie
JACQUIE CHICK
Global brand strategy Director:
WPP, BBDO, Grey
Sustainability Expertise:
Behaviour change & compelling story telling for brands

RECENT WORK

    Identify The Risk / Reward For A Global Drinks Brand In Carbon Labelling On Pack

      Evaluate A Global Potato Chip’s Sustainable Packaging Solutions In 9 Markets

        Develop A Strategic Framework To Assess The Potential Of Sustainability Innovations Across Different Markets / Regions

          Conduct A Foundational Global Study Into Consumer Perceptions Of Plastic And Plastic Waste Resulting In Consumer Segmentation Model

          RECENT WORK

          Identify The Risk / Reward For A Global Drinks Brand In Carbon Labelling On Pack
          Evaluate A Global Potato Chip’s Sustainable Packaging Solutions In 9 Markets
          Develop A Strategic Framework To Assess The Potential Of Sustainability Innovations Across Different Markets / Regions
          Conduct A Foundational Global Study Into Consumer Perceptions Of Plastic And Plastic Waste Resulting In Consumer Segmentation Model

          MESSAGE OR CALL US

          !mpatience Agency